Adults who love batting.
Club cricketers, returners and socially motivated players who want purposeful exercise with a skill they care about.
WBL / COACH YOUR OWN COMMUNITY
Your expertise.
Your batting club.
Turn a local net facility into a recurring coaching and fitness community.
WBL platform guide: A$79/month for the coach platform and A$19/month per member. You set up and run the in-person business, with a working price of A$250/month per player for unlimited booked classes.
Discuss your venue, equipment and local programme with us. Pricing and supply are confirmed in your tailored quote.
01 / A BUSINESS BUILT AROUND BATTING
Give people a sport
they can train every week.
Book. Turn up. Belong.
Six session themes, individual practice goals and a consistent class structure. Build a timetable around skill development, physical training and recovery.
Coaching you can revisit.
Two captured net sessions, private clips and a defined practice focus. Identify the element, coach the task, review the attempt and progress the challenge.
Recurring membership.
Build predictable attendance and revenue on existing sports infrastructure. Start with a facility partner before committing capital.
02 / THE PRECEDENTS
Familiar habits.
A distinct experience.
| Model | What it demonstrates | What WBL should take from it |
|---|---|---|
| BFT | A Surrey Hills offer lists A$65/week for a no-lock-in No Limits membership. This is a local offer, not a national tariff. | Progressive programming, dependable class access and coach-led community. WBL’s A$269/month total is about A$62/week. Access and timetable still need to be comparable in practice. |
| Cardio Tennis | Tennis Australia lists 45–60 minute sessions at A$20–35, varying by coach. | The closest participation model: use a familiar sport as the reason to exercise. WBL adds batting-specific feedback and a coach-led skill pathway. |
| HYROX | A consistent running-and-station race format gives training a visible destination. | Repeatable challenges and an eventual competition calendar. First validate judging, equipment and fair scoring; a training count is not a race result. |
| CrossFit | Independent affiliates license a common identity; published fees include US$1,000 application and US$4,500 annually. | Local ownership, shared standards and community. WBL’s software service is not an equivalent established affiliate programme. |
| Traditional net coaching | Focused skill development with a human coach. | Keep the quality and live-bowler learning. Add regular access, fitness, feedback records and the social habit. |
At three visits a week, A$269/month works out to about A$20.69 per visit; at four, about A$15.52. These are usage examples, not attendance guarantees. The value case depends on enjoyable classes, convenient times and feedback players actually use.
ANOTHER ROUTE TO MARKET
Sell a team-hour
to an existing club.
Start with a fixed pre-season block: A$330 for one team, or A$900 for three consecutive teams at a club-provided venue. A separate WBL team-hour licence removes the need for individual player subscriptions. Ask for a quote based on your venue and programme.
Club packages and delivery economics →03 / YOUR COACH EQUIPMENT PACK
Everything for the circuit.
Budget around A$30,000.
An indicative equipment and setup allowance for a two-net coaching operation.
| Pack component | What it covers | Allowance |
|---|---|---|
| Two bowling machines | Machines, automatic feeders and suitable power supplies | A$15,000 |
| Balls and collection equipment | Compatible machine balls, bins and collection kit | A$2,000 |
| Strength and fitness kit | Weights, kettlebells, bands, mats, cones and markers | A$3,000 |
| Recording setup | Two compatible phones, protected mounts and power banks | A$2,500 |
| Safety and site setup | Screens, first aid and electrical setup allowance | A$2,500 |
| Freight, launch and contingency | Delivery, setup differences and a buffer for final specification | A$5,000 |
| Total equipment and setup budget | Indicative planning allowance, not a fixed-price supply offer | A$30,000 |
Already have machines or recording phones? We’ll work through what you can use and what you need to add.
Confirm GST, freight, compatibility, warranty and commercial use in the supplier quote. Venue hire, ongoing wages, working capital, vehicle/trailer, major facility works and individual bats/protection are additional. Allow a separate operating reserve for your launch.
Discuss my equipment & setup →04 / MODEL YOUR CLUB
Revenue is only
half the story.
Change the assumptions. The default includes paid replenishment, a venue allowance and a value for your own coaching time.
Enable JavaScript to adjust the model. Base case: 72 members, 24 classes/week, A$18,000 monthly coaching receipts; approximately A$8,102 available to pay the owner-coach before their personal tax/finance, or A$302 surplus after A$7,800 of lead-coach time. 75% average seat utilisation.
What is—and isn’t—in this model?
A calendar month is 52/12 weeks. Members pay the coach A$250/month and WBL A$19 separately. The member’s WBL payment is not coach revenue. WBL Coach costs A$79/month. At the default 72 members, WBL’s illustrative gross billing is A$1,447/month, before tax, payment/store fees, cloud, support and product costs.
With GST enabled, coach receipts and the platform fee are divided by 1.1. Enter other costs excluding any recoverable GST; staff costs include your allowance for employment/on-costs. A flat 2% of coaching receipts is allowed for payment fees. This is a planning approximation, not a tax return or a quote.
Default lead-coach time is A$75/class: 1.5 hours at A$50 including allocated setup, pack-down and review. Replenishment is A$45/class: 1.5 hours at A$30, a budgeting assumption rather than an award-rate assertion. Extra fitness supervision, more review time or higher staffing rates must be added. A$550/month covers an initial allowance for insurance/admin, marketing, data, storage/transport and maintenance; obtain local quotes.
Owner-coach cash includes payment for the owner’s labour. Surplus deducts that labour. Both are before personal/company income tax, financing, depreciation, major replacement and expansion. The payback indicator uses surplus after lead-coach time and ignores financing/time value; it is not an investment forecast. Default costs assume no cancelled classes; model weather credits and member churn.
GST registration depends on actual/projected turnover across the business. The base case exceeds the normal A$75,000 threshold. See ATO guidance and confirm treatment with your accountant.
05 / THE COMMERCIAL JUDGEMENT
A coach-operated business.
Not passive income.
The opportunity.
At 72 members, the coach takes A$18,000/month in gross class payments. With the default costs, roughly A$8,102 is available to remunerate the working owner before tax and finance. That includes 156 budgeted hours of coaching, setup and review; it is not A$8,102 of passive profit.
If an approved club partnership removes the A$25/class venue cost, monthly surplus after lead-coach time rises from about A$302 to A$2,902. Existing machines and efficient back-to-back scheduling can improve the capital and time economics.
The constraint.
Unlimited attendance consumes places. At 72 members and three visits a week, average demand is 216 of 288 places. At four visits, every place is used, with no buffer for popular times. At five, demand exceeds the timetable. Add capacity before selling more memberships.
A 36-member, 12-class/week operation has around A$3,740 available for the working owner under the same assumptions, but a small loss after valuing their time. That argues for facility partnerships, sensible scheduling and a staged launch—not a claim that every small cohort is profitable.
06 / ACCESS, QUALITY AND OPERATIONS
The details that make
members come back.
Protect peak-time access.
Bookable 12-player sessions; waitlists; a clear late-cancellation policy. Start with an 80% average occupancy planning ceiling and review peak-time fill separately. Do not disguise a weekly visit cap as unlimited.
Secure the right use.
Written permission for paid cricket skills and fitness classes, net slots, machinery, power and storage. A public park is not automatically a free commercial venue.
Coach plus replenisher.
Staff machine operation and collection properly. Add fitness supervision where needed. Establish suitable insurance, qualifications, first-aid cover and an incident process.
Plan for the rainy day.
Agree a wet-weather alternative, member credits, equipment maintenance and backup staffing. Make the service terms clear before anyone subscribes.
Local example: Cambridge’s group-fitness licence excludes sports-based skills training. A combined WBL class needs the appropriate approval, not an assumption that a standard fitness permit covers it.
07 / BUILD YOUR LOCAL PROGRAMME
Your coaching.
Our shared format.
- Connect with WBL.Tell us about your coaching experience, location and the players you want to serve.
- Shape the setup.Confirm your facility, equipment pack, staffing and session times.
- Bring your community together.Invite your players or partner with an existing club.
- Deliver the circuit.Coach the batting, scale the fitness and record the net sessions.
- Keep players progressing.Measure contact, decisions and task execution. Track strength and fitness separately. Review useful clips and set the next challenge.
08 / TECHNOLOGY THAT SERVES THE CLASS
Coach the player.
Keep the footage.
Record, clip and review.
Set up one phone per net. Use team invites, hands-free recording, suggested shot clips, full recordings and reels to build a private record of each player’s work. After upload, check the proposed batter groups and confirm names before sharing kept clips. Similar kit and blocked views may need corrections.
Your programme, your judgement.
Use your booking system and coach scorecards to manage attendance and progression. Each phone records its own net session. Agree video storage, retention and review requirements as part of your coaching setup.
START WITH A CONVERSATION
Could this be
your club?
Bring your coaching experience, a facility idea and the people you would invite. We’ll work through the right setup together.
TAKE THE IDEA WITH YOU